Ford Edge

Fords Blind Spot Mirror provides a further seamless solution than present aftermarket offerings, as it uses one continuous glass surface and is robust to the elements. The factory-installed spotter mirror is specifically designed for the vehicle, it provides an optimized field of view. Fords push to develop the Blind Spot Mirror and migrate it across its lineup comes as a result of careful customer research, said Kelly Kohlstrand with Fords Advanced Product Marketing and Technology Planning team. Fords Blind Sport Mirror answers customers demands for in a superior way visibility as they switch lanes or parallel park. This affordable technology will debut on the 2009 Edge later this year and some day will be offered on several future Ford, Lincoln and Mercury vehicles as standard. The Blind Spot Mirror is a traditional division view mirror designed with a secondary convex spotter in the top outer corner, which provides a view of the drivers blind spot. When traffic enters the drivers blind area on either side of the vehicle, it is visible in the secondary convex mirror, alerting the driver of potential danger. Were committed to offering new features that address unmet customer needs, Kohlstrand said. Customers told us that visibility is important to them and that they specifically desired a more effective outside rearview mirror. Early drive clinics conducted by Ford show that the Blind Spot Mirror is a feature that customers want and value. Nearly 76 percent of focus group clinic members said the mirror improved their confidence while driving. In addition, the participants said the learning curve or adjustment to the using the Blind Spot Mirror was minimal. Ford is committed to delivering innovative lineaments that provide a better driving training for the customer, said Derrick Kuzak, Ford group vice president, Global merchandise Development. The Blind Spot Mirror is the latest example of our strategy to move fast and to be assiduity leaders in enhancing the ownership practice. Ford is moving quickly to address driver demands for increased visibility with an industry-first innovation, the Blind Spot Mirror, pulling in front the features introduction by one year to launch this be precipitated as standard equipment on the 2009 Ford Edge.

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